CASE STUDY: ADMIRAL PACKAGING

A brand refresh focused on client experience.

Close-up of free promotional brochures for Admiral Packaging with images of people at a meeting, showing smiling individuals and packaging equipment. 
ROLE

Creative direction, brand identity, collateral design, production support

SCOPE

Logo refresh, sample folder, custom mailer, diecut envelope, premium business card, notecard, 8-page booklet, everyday collateral

Overview

A brand refresh and client sample presentation for Admiral Packaging. The new identity gives Admiral a warmer, more current visual presence while supporting the company’s larger brand story and sales message. The custom folder and coordinated printed pieces create a polished, personal introduction to the company’s team, expertise, and materials.

BRAND ALIGNMENT

Connects Admiral’s heritage with a more human, flexible brand language.

FIRST IMPRESSION

Transforms a practical sample request into a memorable brand introduction.

UNIQUE VALUE

The custom folder brings Admiral’s unique capabilities into the client experience.

RELATIONSHIP BUILDING

Additional collateral materials support follow-ups and everyday communication.

  • A refreshed mark, typography, and warmer color palette give Admiral a more current visual presence while maintaining a connection to the company’s history.

  • Developed as a creative alternative to a traditional sample folder, this custom piece turns Admiral-produced flexible packaging film into a more elevated sample presentation.

  • A custom designed diecut envelope, notecard, premium business card, and booklet create a layered opening experience for prospective clients.

  • An 8-page booklet introduces Admiral’s story, team, customer commitment, and packaging expertise.